We see Brave Robot Ice Cream as an integral part of the solution.”
Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. Paul Kollesoff, General Manager & Co-Founder of The Urgent Company mentioned that the partnership of 5,000 stores has given them an extra boost. We see Brave Robot Ice Cream as an integral part of the solution Paul Kollesoff, General Manager & Co-Founder of The Urgent Company Source: Brave Robot The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. As predicted by Green Queen founder & editor-in-chief in her 2021 Trends Report, precision fermentation is going to be a major area of growth in the alternative protein sector. The difference here is that the ice cream is created through the process of fermentation, using lesser land and water as well as producing a fraction of the greenhouse gas emission that traditional dairy does. The company utilizes non-animal whey protein developed by food tech partner Perfect Day that is molecularly similar to whey obtained from cow’s milk. The brand entered the market last year with regional distributors, collaborating with new retailers to offer consumers animal-free dairy ice cream that is kinder to the planet and claims to be similar to the taste and texture of traditional dairy ice cream. Newly launched alt dairy ice cream brand, Brave Robot has expanded rapidly across the U.S and under just seven months, is now available in 5,000 stores.Ĭalifornia-based fermentation dairy food tech Perfect Day-backed Urgent Company launched the new ice cream brand back in July of last year and in just seven months, Brave Robot has expanded quite quickly across the U.S to provide consumers with animal-free dairy ice cream.
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